Running a Gym: Problem of Not Having Enough Members and the Solution?
Having a gym might seem like a cool business but it comes with its own set of limitations and issues. The biggest problem that gym owners face today is that many people in India are not aware of the benefits of joining a gym. In fact, there are several myths that propagate the harmful effects of exercising with gym equipment. This problem is so huge that it causes an acute shortage of members at many places that make it hard for the gym to even survive, let alone grow.
There are many ways through which you can increase the number of members in your gym. Let us discuss them one by one:
The increasing popularity of your gym would require you to do a lot of hard work. You will have to pay attention to three main sources of promotion. They are:
Distributing Pamphlets and Erecting Hoardings
This is among the oldest yet effective method of advertisement. When people see hoardings, their subconscious mind remembers the advertised product or service. This stays in their subconscious mind until they need that particular product or service.
When people will remember your gym, they will be able to come there if they wish to join a gym in the future. They will also be able to recommend your gym to another person (because people love to appear knowledgeable in front of others). The same case applies when you distribute pamphlets.
The central aim of such promotions is to attract more and more masses. The most effective technique for these promotions is to show how it is useful for them. For this, you may mention the benefits of joining a gym on the hoardings and pamphlets. You may also pin-point a problem like weight loss or muscle gain, depending on the area of promotion.
Word of Mouth
This is the oldest means of promotion that is going on since times unknown. This method is deemed as one of the most effective means of promotion. You may avail of the benefits of this method by encouraging your current members and staff to talk about your gym and the experiences that they have encountered. If they will talk about your gym in public places, this will attract a lot of people to your gym.
This is a relatively newer method of promotion but it is highly effective in popularising your product or service. If you do not wish to spend money, you may use social media pages to promote your gym. If you can afford to spend a little, you may invest a little to increase likes on your page. You may even run area-specific ads for your page.
There is one thing that the Indians can never resist. Yes, we are talking about offers. Give offers and see the number of members rising within a few days. You may give ‘Couple offers’, ‘Female Discounts’, ‘Men’s Week Offer’, etc. This is a tried and tested method and it is highly effective for every business.
Provide Other Forms of Exercises
Many people feel a particular way about gym exercises and the use of all the equipment. Therefore, they do not want to enter the gym. Attracting these people could become easy if you introduce other forms of exercise or fitness regimes like yoga, aerobics, dance, etc.
This will not only provide a variation to the customers, but you will also be able to expand your business. Once these people come to your fitness center, you may easily clear their doubts about the gym. This will not only bust the myths about the gym but will also help in bringing more and more customers.
Here is a bonus tip to increase more members in your gym:
Create a listing for your gym on OVX India. A lot of your prospective customers log on to our website on a regular basis. Promote your gym there for free.
That is all from our side. We wish you all the best for your gym! What are you still waiting for? Hurry up! Log on to our website and list your gym before some other gym grabs the attention of all your prospective customers.